Top 5 Social Apps in the UK: Q2 2025 Performance Insights

In the second quarter of 2025, the top social apps in the UK have shown varied performance trends, as per data from Sensor Tower. Here's a closer look at how each app fared during this period.

TikTok - Videos, Shop & LIVE experienced fluctuations in weekly revenue, starting at approximately $3.3M and peaking at around $3.5M in mid-April before ending the quarter at about $3M. Weekly downloads saw an upward momentum, culminating in a rise to 155.8K by the end of June. Active users steadily increased, reaching over 15M.

Facebook maintained a consistent weekly revenue around $100K, with minor fluctuations. Downloads peaked at 113.8K in late May. Active users hovered around 34M throughout the quarter, showing stability.

Instagram saw a peak in weekly revenue at $171.4K towards late June, with downloads reaching a high of 96.3K in the same month. Active users exhibited a gradual increase, ending the quarter near 19.9M.

Threads showed a dynamic download pattern, peaking at 171.1K in early April. Active users fluctuated, closing the quarter at approximately 7.7M.

Reddit had steady revenue, with a notable rise to $5.4K in the final week of June. Downloads remained consistent, averaging around 45K weekly. Active users slightly increased over the quarter, ending at approximately 3.8M.

These insights offer a glimpse into the shifting dynamics of social app usage in the UK, with more detailed data available from Sensor Tower.